Writing your blog post is just the beginning. After you hit “publish” you then have two very important tasks to take on: Promoting your blog post and leveraging its content for additional content marketing initiatives. Both these activities will ensure that you have a consistent, and widely read, volume of content that positions your company as an industry thought leader. To start, let’s cover how to maximize the impact and exposure of your completed post.
In reality, the only people who know your post is there are you and your RSS subscribers. After a while, a search engine spider will come along and your post will begin jockeying for search-engine position among the thousands of other web pages related to that same topic. Sure, your post is probably groundbreaking, but Google might not figure that out for months.
Rather than rely solely on search engines and a handful of subscribers to pump up your organic volume, content publishers need to establish syndication connections and plan for some targeted promotion to ensure that each piece of content gets noticed by key influencers and your ideal customers.