As a buyer, we can simultaneously meet the search criteria to all sellers, or a specific number of sellers, also can invite other online buyers together to participate in our discussion groups. Which has not been invited to the sellers and buyers, you can also take the initiative to apply to join a discussion group. Thus forming a multi-(a) for multi-(a) the information communication mechanism.
First, let’s look at how we usually are shopping online.
A large shopping platform Flipkart, for example, we as buyers are generally first enter Flipkart home page, enter the account number and password to log in. Then by merchandise category and keyword search to find the product you want to buy, then presented in front of us is a list of qualifying products detailed list. We list in the list, select the desired product, click here for details, through and sellers to communicate, and finally decided to purchase immediately after purchase, fill out the information, payment to Paypal, confirm receipt, both sides comment.
E-commerce industry after years of development, the system more perfect, more and more shopping process specification. Mentioned Flipkart shopping process, we have formed a habit. This shopping process, okay? Well, to be good, definitely good, this is Flipkart gradually evolved over the years to establish and standardize together.
But, can you have a better shopping process it? Of course, to borrow the phrase ad: There is no best, only better. In theory, there are certainly better. Here I came to my right a little shopping process improvement advice, we refer to, so there is no better process improvement.
Or in Flipkart shopping, for example, is still the same the previous steps, log Flipkart, through commodity categories, conditions, multi-dimensional search keywords to find the product you want. This time, not just in front of us a list of items we want to list, but also a moment of such goods also intends to shopping online buyers.
Now have to mention a new concept: the temporary loosely organized – discussion groups. In fact, this concept of QQ there. But there is no shopping platform in which online shopping concept introduced in information communication and mechanisms. Communication tools including Flipkart is only one communication and group functions.
Back to the shopping process. Buyers are now presented in front of the list is a list of items you want to have the same time want to buy such goods online buyers, to this point, as a buyer, we can simultaneously meet the search criteria to all sellers, or a few specific sellers, also can invite other online buyers together to participate in our discussion groups. Which has not been invited to the sellers and buyers, you can also take the initiative to apply to join a discussion group. Thus forming a multi-(a) for multi-(a) the information communication mechanism.
Initiate discussion group permissions and administrative rights are owned by all buyers. As the purchase of goods for the purpose of discussion, of course, have the upper limit on the number of, or communication of information is too messy.
Why introduce such a mechanism? We can imagine, in temporary discussion groups inside information more transparent and comprehensive. For the purchase of a commodity, buyers can stand on various different angles, for the purchase of such goods questions, concerns and other issues to the seller a question. For example, the difference between the different models, service, product quality assurance, price and so on. And in this ad hoc discussion groups, due to the presence of multiple sellers, there is a strong competition between relationships, bad service not ah.
There is a discussion of this temporary biggest role is to make communication more in-depth information to maximize the buying process to eliminate information asymmetry, and prevent fraud. Due to the presence of multiple buyers, buyers opinions and shopping experience can learn from each other references, allowing users to have more perspective to judge, making buying behavior. The competition between sellers and mutual “Jieduan” alone is basically a seller trying to deceive buyers not exist, so you can maximize prevent buyers to be deceived.
Introducing such a mechanism can be judged more false trading and scalping behavior. In a discussion group, only a one to one exchange of buyers and sellers refuse to join any other buyers and sellers, this discussion group made false trading and the possibility of a single brush will be significantly greater.
Introduction of such a mechanism, the seller will be fierce competition for sellers, business will be good to do, especially in product quality, but off, the service is not good seller! But for buyers, but it can get better service, better quality and cheaper goods. This entire shopping platform construction or beneficial.