BlackBerry launched its BBM Channels on Wednesday that will allow brands to engage with consumer and communities, and vice versa, creating direct marketing channels. BBM Channel is an extended version of the messenger where users can upload content and
subscribe to public (free) and private (paid) channels of other users, which may include companies or individuals. Channel owners can post messages, share pictures, start discussions, post animated images and chat directly with subscribers. Its beta version was
launched in May this year.
BBM Channels will be available for users of BlackBerry OS 5 upwards operating systems including BlackBerry 10 through BlackBerry World, the company said in a statement. “BBM Channels builds on BBM’s strengths of engagement and communications and gives
BBM users a rich community-building tool that will allow them to connect with brands, influencers and people of shared interests,” the company said.
Existing BlackBerry users can update to the latest version of BBM to have access to BBM Channels, it added. iPhone and Android users can expect the channels to begin in the coming months.
The company is struggling to keep brand and sales alive. It latest attempt comes roughly a month after it launched BlackBerry Messenger (BBM) for Android and iOS operating systems. The company is planning to partner with local handset players from emerging markets like
Africa, India, Indonesia, Latin America and the Middle East to pre-install BBM, where users would not have to download the app or incur download charges. Indian handset makers primarily make low-cost devices and have cornered a large share in the
Indian mobile phone market.